Specialized Discourses and Their Readerships
2019 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811381593
ISBN-13
9789811381591
Edition
2019 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 14th, 2020
Print length
125 Pages
Product Classification:
Discourse analysisCommunication studies
Ksh 16,200.00
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This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education.
This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues'' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective.
Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."
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