Speechwriting : The Expert Guide

Name: Speechwriting
Brand: The Crowood Press Ltd
SKU: 9780709089179
Price: 2500 KES
Availability: InStock
ISBN: 9780709089179

by Simon S Lancaster

Book Details

Format Paperback / softback

ISBN-10 0709089171

ISBN-13 9780709089179

Publisher The Crowood Press Ltd

Imprint Robert Hale Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 1st, 2010

Print length 240 Pages

Weight 284 grams

Dimensions 21.50 x 13.70 x 2.10 cms

Product Classification: Public speaking guides Speaking in public: advice and guides

KSh 2,500.00

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* Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Get Speechwriting by Simon S Lancaster at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by The Crowood Press Ltd and it has 240 pages.