Speechwriting : The Expert Guide
Book Details
Format
Paperback / Softback
ISBN-10
0709089171
ISBN-13
9780709089179
Publisher
The Crowood Press Ltd
Imprint
Robert Hale Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 2010
Print length
240 Pages
Weight
284 grams
Dimensions
21.50 x 13.70 x 2.10 cms
Product Classification:
Public speaking guidesSpeaking in public: advice and guides
Ksh 2,500.00
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* Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Get Speechwriting by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by The Crowood Press Ltd and it has pages.
