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Spending Advertising Money in the Digital Age

By: Hamish Pringle (Author) , Jim Marshall (Author)

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Format: Paperback or Softback

ISBN-13: 9780749463052

Publisher: Kogan Page Ltd

Publication Date: Dec 3rd, 2011

Weight: 518 grams

Dimension: 15.70 x 23.30 x 1.80 cms

Category: Advertising

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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

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