Spike your Brand ROI : How to Maximize Reputation and Get Results
Book Details
Format
Hardback or Cased Book
Book Series
ASAE/Jossey-Bass Series
ISBN-10
1118976665
ISBN-13
9781118976661
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 3rd, 2015
Print length
240 Pages
Weight
436 grams
Dimensions
16.10 x 23.80 x 2.30 cms
Product Classification:
Business strategyManagement & management techniques
Ksh 5,750.00
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Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.
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