Sponsorship Culture in the German University Popular Music Festival Market
Book Details
Delivery Location
Delivery fee: Select location
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder''s assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Get Sponsorship Culture in the German University Popular Music Festival Market by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Transcript Verlag and it has pages.
