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Sport and Mediatization

By: Denmark) Frandsen Kirsten (Aarhus University (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367337117

Publisher: Taylor & Francis Ltd

Publication Date: Nov 11th, 2019

Weight: 374 grams

Dimension: 90.90 x 31.10 x 1.20 cms

Category: Humanities (History, Archaeology, Philosophy, Religion)

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Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of 'mediatization' and examines how media - historically and currently - are significant drivers for social and cultural change in sport.

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