Book Details
Format
Paperback / Softback
ISBN-10
1349508454
ISBN-13
9781349508457
Edition
1st ed. 2003
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2002
Print length
241 Pages
Weight
390 grams
Dimensions
15.40 x 22.80 x 1.40 cms
Ksh 8,100.00
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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