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Sport Communication

By: USA) Onwumechili Chuka (Howard University (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138281868

Publisher: Taylor & Francis Ltd

Publication Date: Sep 8th, 2017

Dimension: 24.60 x 17.40 x 77.10 cms

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This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

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