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Sport, Culture and Advertising

By: Steven J. Jackson (Author) , David L. Andrews (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415339919

Publisher: Taylor & Francis Ltd

Publication Date: Nov 25th, 2004

Dimension: 23.40 x 15.60 x 56.60 cms

Category: Sport & leisure industries

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A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.

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