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Sport Marketing in a Global Environment

By: UK) Crabtree Ruth M. (Northumbria University (Author) , USA) Zhang James J. (University of Georgia (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032217949

Publisher: Taylor & Francis Ltd

Publication Date: Apr 20th, 2022

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Get Sport Marketing in a Global Environment by Ruth M. (Northumbria University, UK) Crabtree at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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