Sport Technology Insights

This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world.

This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key domains: sport consumers, sport organisations, and the intermediary and partner organisations that connect them. Covering major transformative technologies, from data analytics and artificial intelligence to the metaverse and wearables, the book explains the key trends, practical implications, and emerging opportunities associated with each, before considering what the future may hold for sport business in an era of accelerating technological change. Clear, accessible, and free of unnecessary jargon, this primer is essential reading for students, managers, policy-makers, and sport business professionals seeking to better understand the impact of technology on sport.