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Sports and City Marketing in European Cities

By: Leo van den Berg (Author) , Erik Braun (Author)

Manufacture on Demand

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781138254824

Publisher: Taylor & Francis Ltd

Publication Date: Feb 27th, 2017

Weight: 206 grams

Dimension: 15.30 x 21.80 x 1.10 cms

Category: ECONOMICS

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City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city's potential through its marketing policies.

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