Sports Entrepreneurship : Theory & Practice
Book Details
Format
Paperback / Softback
ISBN-10
1935412256
ISBN-13
9781935412250
Publisher
Fitness Information Technology, Inc, U.S.
Imprint
Fitness Information Technology, Inc, U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 24th, 2012
Print length
222 Pages
Weight
396 grams
Dimensions
17.90 x 25.30 x 1.20 cms
Product Classification:
EntrepreneurshipSports & outdoor recreation
Ksh 4,150.00
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Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.
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