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Sports Marketing

By: Matthew D. Shank (Author) , US) Lyberger Mark R. (Kent State University (Author)

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Ksh 38,400.00

Format: Hardback or Cased Book

ISBN-13: 9780367141646

Publisher: Taylor & Francis Ltd

Publication Date: Nov 30th, 2021

Dimension: 24.60 x 17.40 x 194.00 cms

Category: ECONOMICS

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This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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