Book Details
Format
Loose-Leaf Book
ISBN-10
1948426420
ISBN-13
9781948426428
Edition
4 Revised edition
Publisher
Sage Publications, Inc
Imprint
Sage Publications, Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 14th, 2022
Print length
624 Pages
Weight
1,390 grams
Product Classification:
Sales & marketingSales and marketing
Ksh 21,300.00
Not Yet Published
0 in stock
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Quality
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Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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