Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories
Softcover reprint of the original 1st ed. 2001
Book Details
Format
Paperback / Softback
ISBN-10
1349425249
ISBN-13
9781349425242
Edition
Softcover reprint of the original 1st ed. 2001
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2001
Print length
196 Pages
Weight
268 grams
Dimensions
21.30 x 13.70 x 1.50 cms
Product Classification:
Business strategySales & marketingService industriesHighway & traffic engineering
Ksh 8,100.00
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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Get Sports Sponsorship and Brand Development by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
