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Stadia Naming Rights in Sport

By: UK) Gillooly Leah (Manchester Metropolitan University (Author) , Canada) Eddy Terry (University of Windsor (Author) , UK) Medway Dominic (Manchester Metropolitan University (Author)

1 in stock

Ksh 11,750.00

Format: Hardback or Cased Book

ISBN-13: 9780367630089

Publisher: Taylor & Francis Ltd

Publication Date: May 23rd, 2022

Weight: 222 grams

Dimension: 14.60 x 22.60 x 1.10 cms

Category: Sociology: sport & leisure

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This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

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