Stakeholder Engagement Analyse : Eine Meso-Mikro-Makro-Analyse nachhaltigkeitsthemenorientierter Stakeholderkommunikation am Fallbeispiel Volkswagen AG
1. Aufl. 2021
by
Thomas Lang
Book Details
Format
Paperback / softback
Book Series
AutoUni – Schriftenreihe
ISBN-10
3658339861
ISBN-13
9783658339869
Edition
1. Aufl. 2021
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer Vieweg
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 1st, 2021
Print length
373 Pages
Product Classification:
Corporate governanceCorporate governance: role and responsibilities of boards and directorsEnergy technology & engineeringEnergy technology and engineeringCommunications engineering / telecommunicationsEnvironmental science, engineering & technologyEnvironmental science, engineering and technology
KSh 12,600.00
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Am Fallbeispiel der Volkswagen AG Nachhaltigkeit werden erstmalig auf der Grundlage eines sozialtheoretisch inspirierten Mehrebenen-Analysemodells die Wahrnehmungen und Zuschreibungen von Unternehmensverantwortung (Corporate Responsibility) durch 33 nichtmarktliche Stakeholder aus den drei Bezugsgruppen Wissenschaft und Forschung, Politik und Verbande sowie NGOs untersucht. Die qualitative Fallstudie beschreibt kenntnisreich und detailliert, wie der Volkswagen-Konzern mit seinen wesentlichen, nichtmarktlichen Stakeholdergruppen interagiert. Den theoretischen Bezugsrahmen der Arbeit bilden Anthony Giddens Theorie der Strukturation, Edward R. Freemans Stakeholder-Management- und Amartya Sens Capability-Ansatz.
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