Stand Out!! : The Secrets of Branding for a New Generation
by
Brian McGurk
Book Details
Format
Paperback / Softback
ISBN-10
1637421230
ISBN-13
9781637421239
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2021
Print length
178 Pages
Weight
333 grams
Dimensions
22.80 x 15.20 x 0.80 cms
Product Classification:
E-commerce: business aspectsAdvertising
Ksh 4,150.00
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Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.
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