Stand-out Marketing : How to Differentiate Your Organization in a Sea of Sameness
Book Details
Format
Hardback or Cased Book
ISBN-10
1789664845
ISBN-13
9781789664843
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2020
Print length
264 Pages
Weight
264 grams
Dimensions
64.50 x 16.50 x 2.50 cms
Product Classification:
Business innovationSales & marketing managementSales & marketing
Ksh 17,450.00
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
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