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Standing Room Only
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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences

Second Edition 2014

Book Details

Format Hardback or Cased Book
ISBN-10 1137282932
ISBN-13 9781137282934
Edition Second Edition 2014
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture US
Country of Publication GB
Publication Date May 12th, 2014
Print length 408 Pages
Weight 822 grams
Dimensions 24.20 x 16.30 x 3.10 cms
Ksh 11,900.00
Werezi Extended Catalogue 0 in stock

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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