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Standing Room Only

By: J. Bernstein (Author)

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Ksh 10,800.00

Format: Hardback or Cased Book

ISBN-13: 9781137282934

Publisher: Palgrave Macmillan

Publication Date: May 12th, 2014

Weight: 822 grams

Dimension: 24.20 x 16.30 x 3.10 cms

Category: THEATRE STUDIES

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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