Start at the End : How to Build Products That Create Change
Book Details
Format
Hardback
ISBN-10
0525534423
ISBN-13
9780525534426
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 11th, 2019
Print length
256 Pages
Weight
368 grams
Dimensions
14.90 x 21.90 x 2.20 cms
Product Classification:
Business & management
KSh 4,500.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
A practical approach to designing products and services that change behaviour.
Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber''s ridesharing service or Flamin'' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live.
Get Start at the End by Matt Wallaert at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Putnam Inc and it has 256 pages.
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