Starting Up in Business Networks : Why Relationships Matter in Entrepreneurship
1st ed. 2017
Book Details
Format
Paperback / Softback
ISBN-10
1349707694
ISBN-13
9781349707690
Edition
1st ed. 2017
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 13th, 2020
Print length
321 Pages
Ksh 13,500.00
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This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment.
This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.
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