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Statistical Methods for Communication Studies

By: (Author) Cheng Zeng , (Author) Stephanie Kelly , (Author) Stephen M. Croucher

Not Yet Published

Ksh 10,800.00

Format: Paperback / Softback

ISBN-10: 103281487X

ISBN-13: 9781032814872

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 31st, 2025

Print length: 284 Pages

Product Classification: Research methods: general
Communication studies
Media studies
Probability & statistics

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A step-by-step guide through various stages of data preparation and analysis, this text demonstrates descriptive and inferential statistics in communication studies. It is suitable for statistics or quantitative methods courses in communication studies programs at the advanced and graduate level.

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