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Statistical Modeling for Management
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Statistical Modeling for Management

by Graeme D Hutcheson , Luiz A M Moutinho

Book Details

Format Hardback or Cased Book
ISBN-10 0761970118
ISBN-13 9780761970118
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 12th, 2008
Print length 256 Pages
Weight 610 grams
Product Classification: Sales & marketing
Ksh 32,750.00
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The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Get Statistical Modeling for Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.

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