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Staying Ahead Of The Competition: How Firms Really Manage Their Competitive Intelligence And Knowledge; Evidence From A Decade Of Rapid Change

By: (Author) Babette Bensoussan , (Author) Chris Hall

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Ksh 21,800.00

Format: Paperback / Softback

ISBN-10: 981277906X

ISBN-13: 9789812779069

Publisher: World Scientific Publishing Co Pte Ltd

Imprint: World Scientific Publishing Co Pte Ltd

Country of Manufacture: SG

Country of Publication: GB

Publication Date: Oct 8th, 2007

Print length: 150 Pages

Weight: 542 grams

Dimensions (height x width x thickness): 29.60 x 21.10 x 1.20 cms

Product Classification: Business competition

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Useful for those managers who have to make competitive decisions - decisions which affect the competitive success of a corporation or business unit. This book is based on research spanning a decade of dramatic competitive change. It provides information to managers to make good competitive decisions at various levels of the organization.
This book is essential reading for any manager who has to make competitive decisions — decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.

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