Store Design : Experience-Based Retail
Book Details
Format
Hardback or Cased Book
ISBN-10
1864708042
ISBN-13
9781864708042
Publisher
Images Publishing Group Pty Ltd
Imprint
Images Publishing Group Pty Ltd
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Feb 1st, 2019
Print length
240 Pages
Weight
1,720 grams
Dimensions
24.10 x 30.80 x 3.00 cms
Product Classification:
Industrial / commercial art & design
Ksh 7,250.00
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Quality
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A fascinating and rarely-covered subject: the intersection of store design and retail experience in order to meet consumers' demands regarding product experience.
Nowadays, the similarity and uniformity of products and service cannot meet the personalized demands of customers. To meet the requirements of customers in recent years, the design of retail stores has changed dramatically, particularly in designing the retail experience. This book analyzes a variety of case studies to outline how designers are crafting an experience within the space, from organizing store layout to designing enticing product displays. Projects in the book cover industries ranging from wine to furniture to electrical appliances. This book provides both useful references and inspiration for professionals and students.
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