Storytelling : Bewitching the Modern Mind
Book Details
Format
Paperback / Softback
ISBN-10
1784786586
ISBN-13
9781784786588
Publisher
Verso Books
Imprint
Verso Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2017
Print length
192 Pages
Weight
212 grams
Dimensions
20.30 x 13.80 x 1.50 cms
Ksh 2,800.00
Manufactured on Demand
0 in stock
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The narrative spell cast over politics and society
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In <i>Storytelling </i>Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
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