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By: (Author) Josef Steiff , (Author) Michael Fry , (Author) Michael Niederman , (Author) Tom Dowd
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Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production—motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
Don’t restrict your creative property to one media channel. Make the essential leap to transmedia!
From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.
This, the first primer in the field for both producers and writers, teaches you how to:
* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives
* Create writing and production bibles for transmedia property
* Monetize your stories across separate media channels
* Manage transmedia brands, marketing, and rights
* Work effectively with writers and producers in different areas of production
* Engage audiences with transmedia storytelling
Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.
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