Storytelling in Marketing and Brand Communications
by
S M A Moin
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032689420
ISBN-13
9781032689425
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 12th, 2024
Print length
184 Pages
Weight
458 grams
Dimensions
16.40 x 24.20 x 1.90 cms
Ksh 26,300.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Get Storytelling in Marketing and Brand Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
