Strategic AI Product Leadership : Build Products. Drive Transformation.

“Derya Isler gives leaders the framework to balance quick wins against long-term strategic bets, allocating resources, measuring real ROI, and knowing when to scale, pivot, or pull the plug. The result is an AI program that moves past theater and delivers the kind of measurable, compounding returns that turn AI from a cost center into a competitive weapon. This is the book your competitors hope you never read.”

— Jeremy Ball, Director of Engineering, Netflix

In today’s rapidly evolving technological landscape, artificial intelligence has shifted from a competitive advantage to a business imperative. Yet most organizations still struggle to turn AI aspiration into real, scalable product success. Strategic AI Product Leadership gives product leaders a clear, practical roadmap for navigating the unique challenges of AI; from defining strategy and managing data to designing trustworthy user experiences and scaling enterprise-grade solutions. 

Drawing on years of hands-on experience leading AI initiatives at global companies including Meta, Spotify, and Salesforce, Derya Isler offers a comprehensive, end-to-end playbook for building AI products that deliver real business and user value. Blending strategic insight with practical frameworks, this book equips leaders at any level to build, launch, scale, and sustain successful AI products that outperform competitors and stand the test of time.

Whether you’re an aspiring AI product manager or a seasoned executive responsible for enterprise transformation, Strategic AI Product Leadership provides the vision, tools, and confidence you need to lead your organization into the AI-powered future.

Inside, you’ll learn how to:

• Understand what makes AI products fundamentally different and how to rethink product management for an AI-first world
• Build a robust data strategy, manage risks, and design user experiences that inspire trust
• Develop MVPs for AI products, evaluate models, and define success with metrics that matter
• Scale AI solutions from pilot to enterprise-wide deployment
• Make smart decisions about what to build vs. buy, how to invest, and how to measure ROI
• Lead AI initiatives with strong governance, ethical frameworks, and risk mitigation
• Transform your organization into an AI-ready powerhouse with the right talent, culture, and operating models