Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering
Book Details
Format
Hardback or Cased Book
ISBN-10
0749454849
ISBN-13
9780749454845
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2009
Print length
256 Pages
Weight
574 grams
Dimensions
24.10 x 16.60 x 2.10 cms
Product Classification:
Business strategy
Ksh 7,500.00
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Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
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