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Strategic Alliances as Social Facts

By: Mark (University of Cambridge) De Rond (Author)

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Ksh 15,100.00

Format: Hardback or Cased Book

ISBN-13: 9780521811101

Publisher: Cambridge University Press

Publication Date: Jun 19th, 2003

Weight: 518 grams

Dimension: 23.30 x 16.00 x 2.10 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Mark de Rond examines the social dimension of strategic alliances and the importance of the individuals involved. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with mainstream strategic management literature to provide a refreshing and thought-provoking analysis.

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