Strategic Alliances in Biotechnology & Pharmaceuticals
Book Details
Format
Hardback or Cased Book
ISBN-10
1608769976
ISBN-13
9781608769971
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 25th, 2011
Print length
173 Pages
Weight
568 grams
Dimensions
26.30 x 18.30 x 1.70 cms
Product Classification:
PharmacologyBiotechnology
Ksh 25,900.00
Not available
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Quality
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This book covers a strategic industry analysis of a globally operating pharmaceutical and biotechnology industry. Both biotechnology and large pharmaceutical firms compete in a network industry characterised by rapid technological change which leads to industry change and market structure. In particular, these firms depend on the creation of new knowledge. New knowledge presents particular issues regarding transferability. Innovation potentials and alliance competencies should be prevalent in any market characterised by fast changing intangible assets , given the difficulties in trading intangibles; moreover, in industries with very high rates of technology change, technologies can be introduced that create new market segments, obsolesce existing product lines, and create substantial competitors from previously little-known firms.
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