Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Book Details
Format
Paperback / Softback
ISBN-10
1032428481
ISBN-13
9781032428482
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2024
Print length
154 Pages
Weight
318 grams
Dimensions
17.40 x 24.60 x 1.30 cms
Ksh 7,400.00
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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand''s potential in the digital platform, and how to extend a product portfolio through established brands.
Get Strategic Brand Licensing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
