Strategic Brand Management : Surviving the Competitive Environment
Book Details
Format
Paperback / Softback
ISBN-10
1032947462
ISBN-13
9781032947464
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2025
Print length
250 Pages
Product Classification:
Sales & marketing managementAdvertisingMarket researchPublic relations
Ksh 7,550.00
Not Yet Published
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
Get Strategic Brand Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
