Strategic Brand Management for Small Businesses : Building, Growing, and Sustaining a Brand
by
Walter Wymer
Book Details
Format
Hardback or Cased Book
Book Series
Classroom Companion: Business
ISBN-10
303190382X
ISBN-13
9783031903823
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 31st, 2025
Print length
263 Pages
Product Classification:
Business strategySales & marketingSmall businesses & self-employed
Ksh 18,000.00
Werezi Extended Catalogue
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font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;">With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.
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