Strategic Communication for Corporate Social Advocacy
Book Details
Format
Paperback / Softback
Book Series
Palgrave Practical Guides in Communication
ISBN-10
3032132215
ISBN-13
9783032132215
Publisher
Springer Nature Switzerland AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 7th, 2026
Print length
245 Pages
Ksh 10,800.00
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This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA).
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations’ CSA communication efforts.
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