Book Details
Format
Paperback / Softback
ISBN-10
1442244089
ISBN-13
9781442244085
Edition
Second Edition
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 5th, 2015
Print length
310 Pages
Weight
590 grams
Dimensions
17.90 x 25.50 x 2.20 cms
Product Classification:
Advertising
Ksh 9,900.00
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A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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