Strategic Customer Management : Integrating Relationship Marketing and CRM
Book Details
Format
Hardback or Cased Book
ISBN-10
1107014964
ISBN-13
9781107014961
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2013
Print length
542 Pages
Weight
1,320 grams
Dimensions
25.20 x 19.30 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 17,500.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
Get Strategic Customer Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
