Strategic Decisions : The 30 Most Useful Models
Book Details
Format
Paperback / Softback
ISBN-10
1108731953
ISBN-13
9781108731959
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 19th, 2019
Print length
202 Pages
Weight
300 grams
Dimensions
21.50 x 13.80 x 1.30 cms
Product Classification:
Business strategy
Ksh 4,300.00
Manufactured on Demand
Delivery in 14 days
1 copies in stock
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A tool for anyone facing the challenge of taking strategic decisions, this book offers thirty recognised and effective strategic models to choose from, concisely described in a process-led manner, and illustrated with graphics. It will appeal to M.B.A. students, students of corporate or business strategy, and practitioners and managers as well.
In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their ''circle of strategic decisions'' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter''s Five Forces, Ansoff''s Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
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