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Strategic Equity Partnerships in Professional Football

By: Tobias Duffner (Author)

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Ksh 9,700.00

Format: Paperback or Softback

ISBN-13: 9783658313005

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Jul 29th, 2020

Dimension: 21.00 x 14.80 x 50.30 cms

Category: ECONOMICS

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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