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Strategic Event Leveraging

By: UK) Ziakas Dr Vassilios (Independent Scholar (Author)

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Ksh 19,700.00

Format: Hardback or Cased Book

ISBN-13: 9781789247855

Publisher: CABI Publishing

Publication Date: Nov 9th, 2021

Weight: 612 grams

Dimension: 19.70 x 25.10 x 1.80 cms

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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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