Strategic Event Leveraging : Models, Practices and Prospects
Book Details
Format
Hardback or Cased Book
ISBN-10
1789247853
ISBN-13
9781789247855
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 9th, 2021
Print length
176 Pages
Weight
612 grams
Dimensions
19.70 x 25.10 x 1.80 cms
Product Classification:
Events management industries
Ksh 17,200.00
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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.
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