Strategic FUEL for Nonprofits : How to Create a Strategy That Is Focused, Understandable, Embedded, and Living

Most nonprofits approach strategic planning in ways that take too much time and effort, focus on the wrong issues, and set up the plan to be something that gathers dust on a shelf rather than being implemented. If you want a different approach, this is the book for you.

This book shows nonprofit leaders and organizations how to conduct strategic planning processes that deliver both a great strategy and an organization that can drive strategic change and continually refresh its strategy. It introduces a new framework—Strategic FUEL—and shows leaders how to map their organization’s strategic situation to a planning approach that addresses the most important opportunities and challenges, without wasting time and effort. It also shows the actions leaders can take during strategic planning to increase the odds of successful strategy implementation. The core content of this book was developed while working with nonprofit leaders on strategic planning, so it converts the best research and ideas to practice and step-by-step guidance.

This book will be a valuable resource for nonprofit CEOs and their teams, foundations looking to support their nonprofit grantees, and students in nonprofit management courses and programs. While the book is focused on the nonprofit world, the lessons are also applicable to any leader trying to drive strategy effectively.