Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018
2019 ed.
Book Details
Format
Paperback / Softback
Book Series
Springer Proceedings in Business and Economics
ISBN-10
303012455X
ISBN-13
9783030124557
Edition
2019 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 14th, 2020
Print length
1330 Pages
Product Classification:
Sales & marketingTourism industry
Ksh 32,400.00
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Quality
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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.
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