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Strategic Integrated Marketing Communications

By: USA) Percy Larry (Larry Percy Consulting (Author)

3 in stock

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780367770624

Publisher: Taylor & Francis Ltd

Publication Date: Mar 3rd, 2023

Weight: 564 grams

Dimension: 24.60 x 17.50 x 2.20 cms

Category: ECONOMICS

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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Get Strategic Integrated Marketing Communications by Larry (Larry Percy Consulting, USA) Percy at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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