Strategic International Marketing : Strategy Development and Implementation
Book Details
Format
Paperback / Softback
ISBN-10
1032467738
ISBN-13
9781032467733
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2024
Print length
402 Pages
Weight
722 grams
Dimensions
17.50 x 24.60 x 2.50 cms
Ksh 8,350.00
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Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
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