Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers
1st ed. 2022
Book Details
Format
Hardback or Cased Book
Book Series
Contributions to Management Science
ISBN-10
3030981592
ISBN-13
9783030981594
Edition
1st ed. 2022
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 29th, 2022
Print length
280 Pages
Product Classification:
IslamInternational businessSales & marketing
Ksh 28,800.00
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Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
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