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Strategic Listening
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Strategic Listening : How Managers, Coworkers, and Organizations Can Become Better at Listening

Book Details

Format Paperback / Softback
ISBN-10 1032537663
ISBN-13 9781032537665
Publisher Taylor & Francis Ltd
Imprint Productivity Press
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 28th, 2023
Print length 106 Pages
Weight 246 grams
Dimensions 17.70 x 25.40 x 1.20 cms
Ksh 5,750.00
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The main aim of the book is to increase knowledge about listening and help organizations and individuals become better at strategic listening. And through this, contribute to strengthening the listening skills of organizations and individuals.

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization’s listening must become a strategic issue to exploit the great potential of increased listening.

This book provides answers to the following:

  • Why is listening important?
  • What are the barriers to listening?
  • How can both individuals and organizations become better at listening?
  • How can organizations develop strategic listening skills?
  • How does one build a system to improve an organization’s strategic listening? 

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