Book Details
Format
Hardback or Cased Book
ISBN-10
1403912599
ISBN-13
9781403912596
Edition
2003 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 14th, 2003
Print length
233 Pages
Weight
534 grams
Dimensions
23.80 x 16.10 x 2.00 cms
Product Classification:
Business strategy
Ksh 31,600.00
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Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies.
Introduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice
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